Have you seen The Lego Movie yet? If you haven’t, STOP WHAT YOU ARE DOING AND GO EXPERIENCE IT.
This movie is the embodiment of every kid’s Lego fantasy. It literally has it all: car chases, pirates, superheroes, SPACESHIPS, over-priced coffee, and Morgan Freeman! The best part? EVERYTHING is comprised of Legos. Everything. Even smoke, fire, and water. Really, it’s amazing. The animation is so good, I was sure it had to be all stop-motion (if that makes sense?). Turns out I was wrong, but I don’t even care. Really. It doesn’t feel like a CGI movie.
I can’t think of anything wrong with this movie, which is surprising because I can be kind of picky. A lot was riding on this movie though… Lego is such a unique and popular brand, so of course every viewer (which is basically everyone on the planet) is going to have high expectations.
Will it be wholesome/kid-friendly? Will there even be a plot? Will it do the legendary bricks JUSTICE?
Questions such as these kept me awake at night weeks before it hit the theaters. Not only was there a full movie investment on the line, but an entire COMPANY. I almost had a panic attack when I realized that an awful Lego Movie could destroy the great name of Lego and change life as we know it, melting the plastic realm of childhood dreams into a molten ruin…
But alas, there was never any reason to fear for Lego’s livelihood. They successfully produced the greatest commercial of all time, like Super Bowl commercial material. It’s just plain FUN. For everyone. The humor is quirky AND appropriate, unlike some kids’ movies that sneak innuendos right and left…
Companies like Mega Blocks better pay close attention, or they’ll find themselves out of business before you know it. Lego made a super wise choice. Like, high-five to their marketing team, high-five to the guy that said “Hey, let’s make a Lego movie” and high-five to that guy’s parents! High-fives for everyone! I hope other toy companies follow in their footsteps and produce their own mega commercials (mega-mercials?), or “movies” as the kids call them, featuring toys we know and love. I’m all for that! You have to stay competitive somehow!
Above all, the message behind the movie is great. (I cried the second time I saw it because I’m a sap) If you haven’t seen it, I command that you do your best to change that. Please. It will restore your faith in humanity and make you realize that EVERYTHING IS AWESOME.